PrimaTherm®

Summer Comfort & Energy Savings

White Thermo‑Reflective Roof Coating – Designed and Manufactured in France by Prima Coating

PrimaTherm® is a system of water‑based reflective coatings.
Applied on the building envelope, primarily roofing (cool roof process),
it blocks solar radiation heat gains.

Key Benefits

SRI = 120

The highest Solar Reflectance Index on the market! Achieves an interior temperature reduction of 3 °C to 10 °C. Eligible for the CEE scheme (BAT EN‑112 sheet).

40 %

Up to 40% savings on air‑conditioning costs. Improves photovoltaic panel performance.

20 years

UV‑resistant, dirt‑resistant, elastic and robust. Extends roof lifespan. Equivalent accelerated aging to 20 years of natural exposure.

0 emissions

White water‑based roof coating with no harmful environmental discharges. Fits within your CSR strategy.

Prima Coating

Prima Coating, creator of PrimaTherm®, specialist in reflective coatings and cool roof solutions, is a French manufacturer of technical coatings.

Our mission: to develop innovative coatings to improve building thermal insulation.

PrimaTherm®, a highly durable cool roof technology,
was born of this ambition, after several years of R&D and experimentation.

Our R&D laboratory and manufacturing plant are located in La Rochelle, France.

PrimaTherm® is a simple‑to‑apply, highly effective white anti‑heat roof coating that protects buildings from overheating and reduces indoor summer temperatures:

–> Reduces air‑conditioning use, improves summer comfort and extends roof life.

PrimaTherm® stands out for its high and enduring thermo‑reflective properties.

Solar reflectance = 95%
SRI = 120

PrimaTherm® has passed the most demanding tests. Sold since 2019, we have experiential feedback demonstrating the system’s excellent durability and thermal effectiveness.

R&D Laboratory

Our laboratory is the engine of our commitment to excellence. Our mission: to formulate high‑performing, durable, high‑quality products, with special care for the origin of our raw materials and their environmental and health impacts.

Manufacturing Plant

Manufacturing, a true know‑how, is carried out by experienced staff. We have modern, efficient tools to ensure high quality and responsiveness. Each production batch undergoes multiple levels of quality checks before shipping.

Our Training Courses

Implementing a cool roof system requires multidisciplinary skills. Our dedicated cool roofing training module will provide you with the necessary skills to install the PrimaTherm® system, while mastering this emerging field’s environment (understanding waterproofing substrates, maintenance, thermal analysis, safety, responsibilities, and warranties…).

Certified Applicator Partners

The success of a coating system lies in the "right product – right application" combination. Our network consists of certified applicators trained on our products, capable of completing your project professionally.
Contact us to find a certified applicator near you.

Applicator Partners

Cool Roofing: A New Profession

Are you a building or waterproofing professional looking to diversify or start a business in a field that upholds strong environmental values?

Join the world of cool roofing, a new profession offering a simple solution to quickly adapt our buildings and cities to climate change.

Exclusive Benefits for Applicators

Enhanced Expertise: Complete training to become a cool roofing professional.

Dedicated Support: Benefit from our technical expertise and market knowledge.

Stand Out in the Market: PrimaTherm® is a high-performance cool roof system, combining thermal efficiency and long-term durability, unmatched on the market.
As a certified PrimaTherm® applicator, you will receive training and support from a manufacturer specialized in reflective coatings.

Become a Certified Applicator

Let’s work together to professionalize the cool roofing sector.
Applying reflective roof coatings is a technical and delicate operation. It requires specific skills and full control of potential risks.

Let’s not forget the essential: protecting buildings from heat in a long-lasting way!

Durability is a major challenge:

he coating must remain white, clean, and resistant to degradation over time!

PrimaTherm® Technology = zero compromise on durability.

Commit for the long term — join our network.

Our engagements

Responsible Manufacturer

Committed to French manufacturing, we are highly attentive to the origin of our raw materials. Our sourcing is primarily French or European. We continuously work on our processes to reduce our footprint (example: zero waste generated from cleaning the PrimaTherm® manufacturing process).

Customer Service & Quality

Customer satisfaction is our greatest reward. Every team member is dedicated to this goal. We take pride in designing and producing high-quality products and serving our customers with care. It’s simple: making quality products and having satisfied customers makes us happy!

Ecology & Technology

We are committed to useful technology that helps us consume less. Technology is often seen as the enemy of ecology. But with a simple yet durable low-tech process, which allows us to adapt our buildings to climate change and consume less energy, the result is positive. We use less air conditioning—or even better, we avoid needing it altogether!

Our partners

Contact us

Address

PRIMA COATING

19, rue Jacques de Vaucanson,

17180 Périgny – FRANCE

 
Contact

Email: contact@primacoating.fr
Sales: +33 (0)7 80 34 54 02
Technical: +33 (0)6 61 42 37 89

www.primacoating.com

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